The upper middle-class American parent will stop at nothing to give their children every experience and opportunity possible. The agonizing dissatisfaction with one's looks that torments adolescents, the unrealistic beauty standards held by so many adults?
Parents are taking extra steps to ensure their elementary school-age kids know how it feels. Does little Timmy have a scab on his cheek? Does Susie have a mole? Parents are now paying to have unsightly realities removed from their children's school pictures. For $10-20, teeth can be whitened and a cowlick smoothed down.
Your kids don't have to be troubled by scars or blemishes in their school photos--just in real life.
Because it's never too early to start feeling inadequate.
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